Typical questions we help answer
“Why do our customers seem dissatisfied, even though everything appears to work just as it should?”
“Why are our best employees leaving, even though our eNPS is rising?”
“How can we integrate scattered information into one clear picture that supports solutions to segregation?”
No new research is required. We primarily use existing information — customer feedback streams, interviews, workshop notes and recordings, meeting minutes, strategy documents, online discussions and forums, service logs, and summaries from supervision or development sessions. All materials are anonymized and handled securely.
THE FLOOD OF INFORMATION EASILY CREATES THE FEELING THAT COLLECTING INFORMATION IS ENOUGH, BUT
Most of the data is unused
70%
Data collected by companies never ends up in the scope of analytics or decision-making*
*) Forrester Research – Mike Gualtieri: “Hadoop Is Data's Darling For A Reason”
Artificial intelligence changed the game
Before
It was impossible to utilize the disparate information.
We focused on leading with numerical information and answering WHAT.
Now
All information is usable.
Also qualitative information, to answer the question WHY.
Whether it's numerical data or open-ended comments in surveys, AI can help you structure and combine everything.
Artificial intelligence will revolutionize the utilization of information, but not alone.
Language models open the way to analyzing all data sources – including qualitative data.
Yet, without human guidance, the results are random. Only the expertise of the researcher makes the data produced by AI reliable, comparable, and valuable for decision-making.
Bluecom Tiivistämö
The work is guided by senior researchers; language models are tools, not black boxes.
Artificial intelligence analyzes and checks the final result
Source data
We combine a wide variety of data and analyze the correlations and compatibility between them.
Result
A curated process enables dormant and “difficult” information to be incorporated into conclusions and decision-making.
This changes the way we see the possibilities of information, collect free feedback, and connect it with other information.
How can we help?
We support organizations in strategy, communication, service design, attraction, personnel and change. Decision-making and communication go hand in hand – we know what to say and when.
Our Quick Insight service provides a concise analysis and clear recommendation right away, often with just a couple of open-ended questions. The results can be taken directly into decision-making or communications.
PROJECT
Let's look for one finding to support decision-making.
Report
Result
PROCESS
Seeking a common view of changing information. Creating an evolving solution and monitoring the effects of the measures.
Continuously usable information
EXPERT FUNCTION
A resource pool that is available in a data-intensive context.
Continuously usable information
